Those quality distinctions can be summarized as: Pandora is emphasizing quality distinctions rather than introducing new feature inventions that adopters of streaming services wouldn’t recognize. Users have random access to a library of “tens of millions” of tracks, can playlist them, and download them for offline listening. Product Details and ValuesĪs RAIN News revealed in our first look at Pandora Premium in a December media event, the new service is a fully interactive on-demand music platform that hews to the known feature template. Pandora Premium on the computer desktop is delayed indefinitely.
Pandora radio costs android#
Premium goes into iOS and Android immediately, as well as corresponding car systems, CarPlay and Android Auto.
Pandora radio costs trial#
Other users will be invited to trial period of differing lengths. Pandora Plus users will get six months of Premium free. The company disclosed its goal for Premium: 6- to 9-million subscribers in 2017. Pandora recently announced that Plus had 4.4-million subscribers.
The price is industry-standard $9.99, double the price of Pandora Plus, a fun and useful extension of basic Pandora radio that stakes a semi-interactive middle ground between free non-interactive listening and fully interactive music access.
Pandora says all users will get access “in coming weeks.” In accustomed Pandora roll-out fashion, the invitation footprint will spread out gradually. Pandora Premium launches for real on Wednesday, when “select listeners” will be invited to upgrade. All against a backdrop of increasing investor and board restlessness and tenacious takeover rumors. Although the traditional Pandora radio product has seen extensions and acquired add-ons over the years, the Premium service reshapes the company, fundamentally changes its relationship with music suppliers, opens the door to long-awaited geographic expansion, and challenges the business to convert existing free customers to paying customers. Pandora, which has defined streaming music for millions of consumers since 2008, today formally announces the start of Pandora Premium, putting the market-leading internet radio company in direct competition with Spotify, Apple Music, iHeartRadio, and other streaming companies that offer cloud-based music subscriptions.įor Pandora, the launch of Premium represents a new era.
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